- Retaining market share
- Expanding into new markets
- Highlighting value for money. This is one of Nepal’s keydestination strengths and a key marketing attribute.
- Highlighting Nepal’s vast range of quality product and services that offer tremendous value for money, especially luxury products and services and activities that enhance the value perception of the destination
- Enhancing the capabilities of NTB’s strategic partners to generate increase in tourism revenue.
- Domestic tourism also hold a huge part of tourism so it should also be focused and well targeted